Brief
Ednie Wilson – Traditional Music & Dance
I was asked by the client to create a custom logo surrounding the Northumbrian small pipes. The client asked for a clean modern logo with traditional elements. After the logo was confirmed by the client I needed to create business cards, a letterhead, an invoice and receipt, a flyer to advertise her services, and a social media post to go out with the same branding.
Process
Creating the Logo
My aim was to simplify the Northumbrian small pipes as much as I could whilst still maintaining their distinct characteristics. I used the golden ratio to create circles in a pleasing layout to form the bag. I then added the bellows and chanters in a way that made sense to me. To keep the traditional feel I used a Celtic style font to offset the clean logo. I then created the stationery pack, flyer, and social media post to this branding and style. I used Celtic and traditional influence throughout my designs with strong black and dark blue colours.
Result
The finished product
The client was happy with the finished products overall. I believe I struck a nice balance of traditional and modern. keeping the history and heritage of the instrument but bringing it forward into the modern age. the colours are bold whilst calming and Celtic influence runs throughout the whole brand.
“I couldn't be happier with the work from Point Glow. they went above and beyond my initial brief to create something fantastic.”
